What Does a Real Estate Lead Manager Do?
A real estate lead manager is responsible for managing the leads in your CRM. Their duties include listening to voicemails, calling back potential sellers, gathering information, and determining the status of a lead. They play a crucial role in managing and qualifying leads, helping to ensure that they’re passed on to the appropriate team members for closings and follow-ups.
Lead managers also serve as gatekeepers for acquisition managers by screening potential leads and only passing on those who are interested in hearing an offer. This allows the acquisition manager to focus on presenting deals to qualified leads rather than wasting time on unqualified ones.
Additionally, a lead manager needs to be good at handling objections, gathering information, knowing how to use lead management software (CRM) to handle, organize, and keep track of leads, and completing other tasks.
How Much Does a Real Estate Lead Manager Earn?
The salary for a real estate lead manager can vary, typically ranging from $24,000 to $37,000 per year as a base salary, with the potential for a commission of 1–3% per closed deal.
Key Responsibilities
- Do outbound calls, SMS texts, and emails to homeowners
- Determine if the homeowner is open to receiving a cash offer, get information about the property, and gauge motivation
- Lead follow-ups
- Convert inbound lead communication
- Seller lead data entry into the company database
- Seller lead data maintenance
- Schedule appointments to present offers
- Management of sales pipeline using CRM
- Receive calls from all marketing channels and evaluate all leads
- Determine if the motivation level of leads is strong before forwarding to the acquisition team
- Nurture and build rapport with leads to help decide the best resolution based on property condition and customer needs
- Ensure that client and company information is held strictly confidential
Where to Hire a Real Estate Lead Manager
If you’re running a startup real estate business and have a tight budget, it may be more cost-effective to hire a virtual assistant as a lead manager in another country. You can find talent on:
- Upwork — One of the most popular platforms for hiring virtual assistants worldwide.
- Onlinejobs.ph — Specializes in connecting businesses with Filipino virtual assistants.
- Fiverr — A platform connecting businesses with freelancers for various tasks.
Qualifications for a Real Estate Lead Manager
- Ability to determine seller motivations and pain points
- Customer-centric mindset
- Excellent organizational, time management, and follow-up skills
- Knowledge of Google Docs and MS Office
- Strong phone skills and ability to set and close appointments
- Experience with real estate CRM and marketing technologies
- Outstanding written and verbal communication skills
- Positive attitude and ability to work in a fast-paced environment
A lead manager is just one part of a successful real estate team. To understand the full picture, read about real estate agents and brokers, bookkeepers, and property management companies — they all work together to make your wholesaling or rental business run smoothly.
